A question about jewelry

[Brawler]

How come places offer 20, 30, 50, even more percent off the advertised price?

You would think their margins are as low as any other industry but apparently not according to jewelers.

Common sense tells me that these pieces actually aren't worth jack and they just inflate prices and put big 50% OFF posters up to attract (and scam) novice buyers. I am not talking about hawkers here either, jewelry shops in V&A etc.

 

[droplet]

i recently bought an engagement ring, and thereafter a wedding ring. in my experience, not a single place did not offer a substantial discount. even the REALLY upmarket stores.

i think if the advertised price is too low, people will think that the product is not as valuable. this way the customer can think, "my necklace is worth R100k", when in actual fact they bought it for 60k (and it's worth 60k).

that's my take on the matter, anyway.

 

[killadoob]

What always gets me about this 20-50% off is how nobody knows what the price was before the sale .

So they say it's 50% off but how do we even know it is 50% off?