Adobe launches refreshed ad software to replace cookies on Chrome browser

Hanno Labuschagne

Journalist
Staff member
Joined
Sep 2, 2019
Messages
3,145
Adobe launches refreshed ad software to replace cookies on Chrome browser

Adobe Inc. unveiled updated software to help brands target customers with advertising and offers, replacing third-party cookies that are being eliminated in the name of consumer privacy after tracking users across the internet for more than two decades.

A new version of Adobe’s Real-time Customer Data Platform is designed to use brands’ own data, rather than insight from third-party cookies, which are already blocked by several web browsers and are soon to be nixed by Google Chrome.

The Adobe product introduced Tuesday will let clients ask consumers for permission to use their information, said Amit Ahuja, vice president, experience cloud products and strategy.

[Bloomberg]
 

rvZA

Honorary Master
Joined
Jan 3, 2021
Messages
10,847
This will not work. The advertising sector has been killed by privacy laws. Get over it and move on.
 
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