Advanced Micro Devices

Derrick

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We are a global semiconductor products company designing industry-leading:

  • x86 microprocessors for the commercial and consumer markets; embedded microprocessors for commercial, commercial client, and consumer markets; and chipsets for desktop and notebook PCs, professional workstations, and servers.
  • Graphics, video, and multimedia products and technologies for desktop and notebook PCs, professional workstations, servers, and game consoles.
In 2009, we began to redefine our strategy to focus on how people think about and interact with computing technology. One single overarching principle-what people are doing with their technology-guides how AMD designs and markets its products.

Today's consumers want technology that offers the world's most vivid digital experience. They want mobility without compromising the experience of full-featured notebooks. Today's business PC users want to maximize productivity. Today's enterprises want their servers to be high-performing and energy efficient, and to leverage the potential of virtualization and cloud computing.

AMD believes the next game-changing transition in the industry will be the move to accelerated processing units, or APUs, a new generation of processors that draws the best of traditional CPUs (Central Processing Units) and GPUs (Graphics Processing Units). This transition will offer solutions that deliver vivid digital experiences across a broad range of graphically rich applications. "Fusion" is the brand name for the AMD family of APUs, and AMD plans to introduce its first APU, code-named "Llano," into the marketplace 2011.

Going forward, AMD is committed to continue to deliver complete solutions for all market segments that we serve.
 
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