Surely the audience doesn't matter...it's all global anyway. My rather SA focused website is getting hits from very strange places...peru and azerbajian for example.
But yeah...I'm aiming for amazon.
hmm...isn't travel completely saturated though?
I'm thinking more of setting up a string of niche websites that'll do ok-ish with my not so great SEO skills rather than trying to compete in a hyper competitive space.
The key is providing unique content.
So "My favourite hotels in CT", "My favourite places to go", with your personal reviews...and then affilate XML data pulled into your website with a "check availability" and "book on Expedia/Booking.com" can be very template based and painless to implement and replicated for different sites.
And as I said, the comms is good and you are essentially selling for the same price as the big boys. Flights are relatively pointless, as the comms are non existent to proper travel agents also