Aletta Alberts


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Nov 22, 2010
General Manager of Content at MultiChoice

Aletta Alberts is general manager of content for MultiChoice, Africa’s largest pay-television operator.
She has been involved in television production, television branding and marketing, content management and television business management for twenty two years.

Aletta’s career in television started as a production secretary in the late 80s. She soon graduated to assistant producer and then producer. After ten years of working on South Africa’s biggest live productions and award winning variety shows she accepted a position as programme manager of SABC2, a South Africa public broadcast channel. Two years later she was appointed as general manager of SABC2. Under her leadership the channel doubled its viewership, became profitable and won its first international PROMAX awards.

With the advent of mobile television, Aletta joined Vodacom, South Africa’s biggest mobile network. Here she pioneered mobile TV, launching 16 streaming television channels on Vodacom’s 3G platform, Vodafone Live.

When Aletta joined MultiChoice in 2006 as general manager of content, she could draw on all of her career experience. She has launched several successful products and continues to innovate on the MultiChoice platform and the content offering across Africa.
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