Derrick
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- Nov 22, 2010
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Amalgamated Appliance Holdings Limited (Amap) is a focused group specialising in importing,manufacturing and distributing branded household electrical and electronic durables. The Group has achieved a leading position in the local market, providing a wide range of consumer electronics, small domestic appliances and associated products under a combination of proprietary and licensed global brands.
Amap’s strategy is to achieve and sustain competitive advantage through powerful, well-positioned brands, strong, long-term relationships with suppliers and retailers and continuously improving operational efficiency; and to grow through extensions into related products, categories, services and geographies.
Amap’s strategy is to achieve and sustain competitive advantage through powerful, well-positioned brands, strong, long-term relationships with suppliers and retailers and continuously improving operational efficiency; and to grow through extensions into related products, categories, services and geographies.