Amazon forced to change cloud strategy as Google and Microsoft close in

Hanno Labuschagne

Journalist
Staff member
Joined
Sep 2, 2019
Messages
6,544
Reaction score
4,845
Amazon forced to change cloud strategy as Google and Microsoft close in

New Amazon cloud chief Adam Selipsky plans to tailor more products to specific sectors such as the healthcare, automotive and telecommunications industries, a shift for a business that once focused on broader solutions that can be used by most customers.

“The world around us is changing so much that we're going to have to be different,” Selipsky told Bloomberg Television. “It doesn't matter what we did yesterday.”

To a certain extent, Amazon Web Services is taking a page from rivals Microsoft Corp. and Alphabet Inc.’s Google, which have been rolling out cloud packages designed for certain sectors. Microsoft, for example, offers targeted clouds to the healthcare, retail and space industries.

[Bloomberg]
 
Top
Sign up to the MyBroadband newsletter
X