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- Joined
- Nov 22, 2010
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Andy Hadfield is a digital native... and has big dreams for the Internet.
He has played in every corner of the digital industry, launching his first startup at age 19, while still at the University of Cape Town. getALife (gAL) was essentially a social network before the word was even invented (they were called content portals back then!) The site, targeted at students between the ages of 18 and 24, achieved over 1.2 million page impressions a month back in 1999/2000 and was covered on every major media platform, including Time Magazine.
He then spent the next 7 years honing his strategic skills. Firstly with The Virtual Works, working on pioneering projects such as an Enterprise 2.0 employee community for Deloitte, and arguably SA’s first commercial niche social network (www.designmind.co.za). Then later at FNB, developing a team that handled digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and the country’s slickest online sales system for financial products.
He runs www.OneBigWidget.com, a boutique strategic consultancy and digital advisory. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and marketing on www.twitter.com/andyhadfield.
He has played in every corner of the digital industry, launching his first startup at age 19, while still at the University of Cape Town. getALife (gAL) was essentially a social network before the word was even invented (they were called content portals back then!) The site, targeted at students between the ages of 18 and 24, achieved over 1.2 million page impressions a month back in 1999/2000 and was covered on every major media platform, including Time Magazine.
He then spent the next 7 years honing his strategic skills. Firstly with The Virtual Works, working on pioneering projects such as an Enterprise 2.0 employee community for Deloitte, and arguably SA’s first commercial niche social network (www.designmind.co.za). Then later at FNB, developing a team that handled digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and the country’s slickest online sales system for financial products.
He runs www.OneBigWidget.com, a boutique strategic consultancy and digital advisory. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and marketing on www.twitter.com/andyhadfield.

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