Any tips using the flash

[Genius.]

For those who use a flash. The bounce technique has given me some awesome shots.

Why is it that when i point my flash directly on the object it gives a less than impressive result than when i bounce it?

Any tips from the pros?

 

[Bernie]

For those who use a flash. The bounce technique has given me some awesome shots.

Why is it that when i point my flash directly on the object it gives a less than impressive result than when i bounce it?

Any tips from the pros?

I found this website very helpful and informative regarding flash. IT is basically for canon but I think the basic principles will will apply,

Link

 

[Genius.]

Thx