ARPU

Derrick

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ARPU is the average revenue per user. Put more simply, it is the amount of money, on average, that a company brings in for each of its customers. The higher the ARPU for a company, the better.

Source: http://www.mobileburn.com/definition.jsp?term=average+revenue+per+user

Average monthly revenue per customer, or ARPU, is calculated by dividing the average monthly revenue during the period by the average monthly total reported customer base during the period.

Source: http://telkom.investoreports.com/telkom_ar_2010/admin/definitions/
 
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