Article: ASA pulls AA ad for Khoisan 'Tracker'

[SARCASM] yes ban that ad because they refer to the Koisan as an "it". Rather have the AA guy being a coloured from the Cape Flats with bad english and say "He is a trackerrrr meneer" [/SARCASM]

If I was Koisan, I'd see it as a compliment. The Koisans are known to be of the best trackers (animals, people, not cars) in the world.

EDIT: And Yes, I am a coloured, with gooder english. See the flat nose in my avatar ... ?
 
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This interpretation by ASA is really ridiculous. There are dozens of other adds that are much more demeaning to individuals and cultures and they are acceptable. And in this particular instance when the add is actually complementary, ASS, sorry I mean ASA pulls the ad.
Epic FAIL
 
Mantis said:
[SARCASM] yes ban that ad because they refer to the Koisan as an "it". Rather have the AA guy being a coloured from the Cape Flats with bad english and say "He is a trackerrrr my laaarnie" [/SARCASM]
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Fixed

It might not even be Khoisan complaining about it.

FYI I have seen coloured with Pinnochio noses.
 
Ninja'd said:
Fixed

It might not even be Khoisan complaining about it.

FYI I have seen coloured with Pinnochio noses.
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LoL nice fix.
I guess I'm not coloured to think the way you do.

I'm a bit more mixed I guess...
Or maybe I'm a bit more broke than those coloureds so I do more window shopping :p
 
Oh FFS! useless ASA the Khiosan are some of the best trackers in the world, how it that demeaning?
 
I guess the main problem is that the guy was referred to as "It". Reword it to say "He is a tracker" and it should be fine, right?
 
It's cos none of these peeps can speak Queen 's English !!! :D

The problem is not with referring to the man as "it" ... is starts earlier with the customer asking "what is that?"

He should of course have asked "WHO is that?".
 
blunomore said:
It's cos none of these peeps can speak Queen 's English !!! :D

The problem is not with referring to the man as "it" ... is starts earlier with the customer asking "what is that?"

He should of course have asked "WHO is that?".
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But it is the use of reference to an object that makes the ad work.
 
Albereth said:
But it is the use of reference to an object that makes the ad work.
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Absolutely. It blurs the lines between this man with his extraordinary skills, and the actual tracking device. It makes you think he is as good as a machine - hence the reference to him as "it" - it makes him machine-like.

Maar nou ja, that subtlety is lost on ASA.
 
blunomore said:
The problem is not with referring to the man as "it" ... is starts earlier with the customer asking "what is that?"
Click to expand...

I think they are both the problem, because they both treat him as if he isn't human.
The advert would work just as well if it said "Who" and "He" instead of "What" and "It". Only an idiot would point to a person and say "What is that?".
 
Maddmatt said:
I think they are both the problem, because they both treat him as if he isn't human.
The advert would work just as well if it said "Who" and "He" instead of "What" and "It". Only an idiot would point to a person and say "What is that?".
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The point with advertisements is that a lot of them are a pun on words.
 
Sounds like the advert was very coimplimentary of the Khoisan people and probably gave their historical talent more exposure.

Once again the quest for Political Correctness inadvertently assassinates/censors another people group.
 
Well, if I was Khoisan, i don't know how i would like the ad so much once idiots on the street started ripping me off about being a tracker? Ok, don't know how much that would happen as they are a very small minority and I'm not sure if they stand out that much from the rest of the population?

Anyways, don't many Coloured people claim Khoisan heritage? http://www.ncbi.nlm.nih.gov/pubmed/20346436
Historical records and recent autosomal data indicate that the South African Coloured population forms a unique highly admixed population, resulting from the encounter of different peoples from Africa, Europe, and Asia. However, little is known about the mode by which this admixed population was recently founded. Here we show, through detailed phylogeographic analyses of mitochondrial DNA and Y-chromosome variation in a large sample of South African Coloured individuals, that this population derives from at least five different parental populations (Khoisan, Bantus, Europeans, Indians, and Southeast Asians
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