Well then lets just ban driving, make owning cars illegal and there will be no more road deaths and you can all say how wonderful our government is for preventing road deaths. There comes a point where you have to hold people responsible for their actions. How often does someone get into a car drunk, while his friends watch him do it and don't ostracise him in any way, the bar where he/she just spent their money getting drunk watches them drive off, doing nothing. It's not government education that will change peoples behaviour, it's being humiliated and ostracised by ones friends and community that will change behaviour. People and communities need to stand up and take responsibility and stop expecting the government to control our lives and decisions and dictate our choices. If you run a pub take away a drunkards car keys, like that will ever happen - oh no, it's not our responsibility, it's the governments.