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Beats Electronics, LLC is a producer of audio products and equipment headquartered in Santa Monica, California. The company was founded by hip-hop producer Andre "Dr. Dre" Young and Interscope-Geffen-A&M Records chairman Jimmy Iovine, and primarily produces products under the brand Beats by Dr. Dre.
Its products were manufactured under exclusive license by consumer electronics company Monster Cable since 2009. Beats has not renewed its five year contract with Monster, which ended late 2012. The company now manufactures all of its products themselves.
Alongside Beats headphones, the company has also licensed the Beats brand, under the name Beats Audio, and technology to other manufacturers. In 2011, HP began to offer personal computers equipped with Beats Audio systems. The system features a software equalizer with a preset allegedly optimized for higher quality sound output. Originally reserved for its premium Envy line of laptops, HP now offers Beats Audio in nearly all of its laptops, all-in-one TouchSmart desktops, and tablets.
Source: Wikipedia
Its products were manufactured under exclusive license by consumer electronics company Monster Cable since 2009. Beats has not renewed its five year contract with Monster, which ended late 2012. The company now manufactures all of its products themselves.
Alongside Beats headphones, the company has also licensed the Beats brand, under the name Beats Audio, and technology to other manufacturers. In 2011, HP began to offer personal computers equipped with Beats Audio systems. The system features a software equalizer with a preset allegedly optimized for higher quality sound output. Originally reserved for its premium Envy line of laptops, HP now offers Beats Audio in nearly all of its laptops, all-in-one TouchSmart desktops, and tablets.
Source: Wikipedia