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Bernice Samuels is the Head of Media and marketing at FNB.
Samuels' career at MTN started in September 2001 as General Manager Strategy and Marketing Communications, before being promoted to General Manager: Brand MTN. From 2005 - 2009, she served as head of marketing and corporate affairs at MTN, responsible for the design, implementation and facilitation of the corporation's annual marketing plan.
Having joint responsibility with various business units in achieving customer numbers and revenue resulted in success that included the repositioning of the MTN brand, where the "Go" campaign resulted in MTN entering South Africa's favourite brands for the first time ever. She also directed negotiations on FIFA World Cup 2010 and formulated MTNSA's strategic approach and budget in this regard.
Samuels conceptualised and directed the implementation of key marketing campaigns, including the MTN Big Y'ello Sale, MTN Y'ello Freedom and integrated MTN Y'ello Summer. From December 1996 until August 2001, Samuels was employed by M-NET, first as head of strategic development, and later as CEO of Channel O and CEO of New Media.
As CEO of New Media, she played an instrumental role in launching M-Net's online presence, www.mnet.co.za. She also developed the e-media business plan and project managed the technical aspects, infrastructure, design and commercialisation of the Big Brother website, www.bigbrothersa.com.
Samuels' academic background includes winning the Bennie Slome Full Scholarship to Wits Business School for an MBA from 1992 to 1994, as well as a SAB scholarship at UCT from 1986 - 1989.
Source
Samuels' career at MTN started in September 2001 as General Manager Strategy and Marketing Communications, before being promoted to General Manager: Brand MTN. From 2005 - 2009, she served as head of marketing and corporate affairs at MTN, responsible for the design, implementation and facilitation of the corporation's annual marketing plan.
Having joint responsibility with various business units in achieving customer numbers and revenue resulted in success that included the repositioning of the MTN brand, where the "Go" campaign resulted in MTN entering South Africa's favourite brands for the first time ever. She also directed negotiations on FIFA World Cup 2010 and formulated MTNSA's strategic approach and budget in this regard.
Samuels conceptualised and directed the implementation of key marketing campaigns, including the MTN Big Y'ello Sale, MTN Y'ello Freedom and integrated MTN Y'ello Summer. From December 1996 until August 2001, Samuels was employed by M-NET, first as head of strategic development, and later as CEO of Channel O and CEO of New Media.
As CEO of New Media, she played an instrumental role in launching M-Net's online presence, www.mnet.co.za. She also developed the e-media business plan and project managed the technical aspects, infrastructure, design and commercialisation of the Big Brother website, www.bigbrothersa.com.
Samuels' academic background includes winning the Bennie Slome Full Scholarship to Wits Business School for an MBA from 1992 to 1994, as well as a SAB scholarship at UCT from 1986 - 1989.
Source