The words strange tale comes to mind.
Debatable/subjective.
Everyone who has something to sell, whether it is product and or advice, strives to be the ‘good guy’, an image an ordinary person would best relate to and trust. Activision Blizzard can’t be a good guy, no matter what they do because Bobby Kotick, and neither can Gearbox because they have Randy, but Randy is escaping the bad guy limelight now that Kotick is taking the centre stage and even won some CEO award (lulz).
The best-known good guy in gaming history is GabeN because he, and others, gave us Steam, but is Valve a good guy?
Then we come to CDPR, the developer who brought us The Witcher, and made the original works globally popular, being hailed as THE good guy, but what happened since? CDPR isn’t the good guy any more. Not all heroes die as heroes. What made CDPR the good guy in any case?
People should understand that business is business, it is only that some businesses treat the consumer better or more human than other businesses. I mentioned Kotick because the MS acquisition would need to change how Activision Blizzard is being perceived, but they also know that Kotick best understands how that business works and hence makes it desirable. Is MS then the good guy? Many people think so since they are more than happy to see MS picking up big-name development companies, rounding up all the relevant eggs into one basket, but they shouldn’t be surprised to see Kotick stay on in one capacity or the other. MS has pushed the good guy PR in this regard to make it all palatable.
All being said, don't trust the good guy. It might all serve to deceive because the bottom line is more important than you.