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Major news ito BMW acquisitions.
Official: BMW has bought Alpina
Over 50 years of collaboration results in BMW securing the rights to the Alpina brand
The BMW Group has announced it has acquired the rights to Alpina. Which means one of the coolest tuners on Planet Earth will officially become part of BMW.
Of course, Alpina and BMW have worked closely together for over half a century, and Alpina models are currently pre-assembled on BMW production lines before being sent to the tuner's Buchloe workshops for engine, chassis and interior modifications.
This process will continue until 31 December 2025 (both BMW and Alpina extended their cooperation agreement late in 2020). After 2025 however, the current Alpina line-up will be discontinued and a new strategy mapped out hand-in-hand with the BMW mothership.
“We recognised the challenges facing the automotive industry early on and are now setting the right course for Alpina and for our family firm,” explains Alpina co-director Andreas Bovensiepen. “This marks the beginning of a new chapter. Both the Alpina brand and our company are extremely desirable.
“We made a conscious decision not to sell Alpina to just any manufacturer, because BMW and Alpina have worked together and trusted one another for decades. That is why it is the right decision strategically for the Alpina brand to be managed by the BMW Group in the future,” he added.
www.topgear.com
Official: BMW has bought Alpina
Over 50 years of collaboration results in BMW securing the rights to the Alpina brand
The BMW Group has announced it has acquired the rights to Alpina. Which means one of the coolest tuners on Planet Earth will officially become part of BMW.
Of course, Alpina and BMW have worked closely together for over half a century, and Alpina models are currently pre-assembled on BMW production lines before being sent to the tuner's Buchloe workshops for engine, chassis and interior modifications.
This process will continue until 31 December 2025 (both BMW and Alpina extended their cooperation agreement late in 2020). After 2025 however, the current Alpina line-up will be discontinued and a new strategy mapped out hand-in-hand with the BMW mothership.
“We recognised the challenges facing the automotive industry early on and are now setting the right course for Alpina and for our family firm,” explains Alpina co-director Andreas Bovensiepen. “This marks the beginning of a new chapter. Both the Alpina brand and our company are extremely desirable.
“We made a conscious decision not to sell Alpina to just any manufacturer, because BMW and Alpina have worked together and trusted one another for decades. That is why it is the right decision strategically for the Alpina brand to be managed by the BMW Group in the future,” he added.
Official: BMW has bought Alpina
Over 50 years of collaboration results in BMW securing the rights to the Alpina brand








