Borgward Isabella Concept
If you look into a rear-view mirror, you generally only see things that are behind you. However, a look back can also generate a vision of the future. That's certainly true of the thrilling Borgward Isabella Concept, which is celebrating its world premiere at this year's IAA in Frankfurt. The vehicle unites the brand's traditional virtues with the attributes of today's Borgward Group AG. Among the outstanding features of the Borgward Isabella Concept are its fascinating design, its revolutionary interior and operating concept, its digital connectivity, and the electrification of its drive train.
Unlike many other studies, the Borgward Isabella Concept is more than just a vision of a future vehicle concept. On the contrary, the main development goal for the reincarnation of the legendary Isabella from the 1950s was the creation of a characteristic design DNA that would serve as the future focus of the entire Borgward company.
Perfect styling: The "Impressions of Flow" design principle
The design idiom of the four-door, four-seat concept coupe is based on Borgward's "Impressions of Flow" design principle, which will be valid for all vehicles in the future. Anders Warming, Head of Design at Borgward Group AG and the driving force behind the Isabella Concept project, said, "The carefully coordinated body shape with its smooth transitions creates a perfect balance between rounded organic shapes and precise lines. Our aim was to create stylistic synergies between beauty and technology."
The Borgward Isabella Concept impresses with its perfect dimensions (5.00 meters long, 1.40 meters high, and 1.92 meters wide) and the beauty of its flowing three-dimensional and sculptural shapes, which are smoothly connected to technical and functional elements such as the cooling air inlets and the aerodynamic components-without any aggressive undertone. Warming is convinced that such an undertone would be unacceptable in an all-electric coupe. "Aerodynamic excellence and efficiency play a key role in this vehicle and define its flowing shapes," he said. "We are convinced that a vehicle body with a perfect flow of air through and around it must radiate accessibility, appeal, and a commanding presence. This is fully in line with Borgward's 'Impressions of Flow' design principle for our future electric vehicles."
A futuristic "graphic tech fade" links the past and the present
The Isabella Concept's harmonious appearance, with its characteristic flowing transitions between the individual body sections, is enhanced by the "graphic tech fade" coloring. The graphic is based on Borgward's diamond-shaped brand logo and is a futuristic interpretation of the two-tone paint job of the original Isabella models. The vehicle's two tones, Zeitgeist Blue1 and Zeitgeist Blue2, fade out in the transition zones between the hood and the windshield, the windshield and the roof, and the rear window and the rear hatch with its distinctive diamond-shaped graphic. In this way, the smooth styling of the Isabella Concept is further enhanced in line with the "Impressions of Flow" principle.
https://www.netcarshow.com/borgward/2017-isabella_concept/
