Branding/Naming question

[warrenpridgeon]

Good morning people of the band that is broad.

Hypothetically ...

if one had a couple of SaaS products under a company would it make sense to "unify" the brands of each product by using something like
OrganiTHING?

• OrganiLeave
• OrganiForms
• Organi"ProductX"

With my company being named OrganiCode - it's current main "product" is "code"/custom built software.

I've got some SaaS things in various stages of dev and I'm thinking about how to brand them and advertise/display them.

 

[RedViking]

No.

Put a space in between. Like Google and Microsoft, and follow a similar principle.

 

[warrenpridgeon]

No.

Put a space in between. Like Google and Microsoft, and follow a similar principle.

Thanks for that. It does make sense to have the space.
Previously the forms was branded like this for example:



Would doing something similar (with a space between Organi and Forms) with it and other products make sense then?

The theory (in my mind) is that a client has a good experience using product 1 and we can then cross sell them on another product -> we see you are a company that does ABC, perhaps you'd benefit from our other product Organi Time (space added ;-) ) to track your employees timesheets for example.

Them trusting the first product and the company theoretically (in my mind) would make the cross sell easier.

If the branding, style and usability of all the products are similar (and since they are built inhouse they will be) then it's also less of a barrier to entry for someone using one or more products out of the stable.

I don't know what I'm doing from a "business" perspective... so I'm figuring it out as I go.

 

[warrenpridgeon]

Ok… so I’m going to go with this for the forms jobbie…

Backlink back with “powered by OrganiCode” and “front link” from my main site to this.
I did a bunch of googling and this was kind of the best fit for a flexible forms solution kind of thing. FlexiForms felt cooler, but there’s a CC with that name, so I bypassed that.

Busy with a refresh/reskin “coming of age” of this product now.

Then my site will have a blog post rolling out end of the month titled “Kindess is a super power” which details how this product was birthed and will see if I can get any form of “traction” by doing all of this waffle.

HAHAHA

As a bonus I have a client that wants to hop onto this in the next week or so...