Caring for your image...

kaspaas

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Caltex in Cape Town had a slight mishap...

http://www.iol.co.za/index.php?set_id=1&click_id=13&art_id=vn20040705095245629C193892

But they immediately took responsibility for it. This way they are minimising public relations damage.

Excellent example for Sentech!




South Africa needs World Class Broadband at World Competitive Prices.
 
Precisely. Caltex recognised it had a problem - not a disaster, but a crisis and a significant reputational issue. Yeah, it's happened, so deal with it as responsible corporate citizens. Smartly done by Caltex. It's not rocket science, just good planning and fast action, plus taking responsibility. Take some notes, Sentech.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I have an inferiority complex. But it's only a little one.
 
All fair enough they appologized and willing to compensate, but they kinda forgot to tell everyone first :)
 
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