Castle Lager hit with landmark ruling

Castle Lager hit with landmark ruling

The Advertising Regulatory Board ruled that South African Breweries violated the rules by using an influencer to advertise Castle Lager without clear disclosures.

 

[FiestaST]

Pronounce "Castle" with an American accent (generic).

Maximum impact.

 

[Urist]

Not gonna click the article, but is it about them not being allowed to classify pisswater as lager?

 

[Gordon_R]

Not gonna click the article, but is it about them not being allowed to classify pisswater as lager?

Nah. Just some dumb 'influencer' social media campaign, and requiring the same over-18 requirements as other alcohol advertisments. Some busybody complained. I'm surprised the official sponsors let this slip. There are many grey areas in marketing and product placenent.