Compton_effect
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I found a offhand mention about this in a article about the 'mancession' effect on US buying patterns.
Who does this? Who'se tried it? And can we use it to annoy hipsters?
According to the source of all intial knowledge.
Cold brew
http://gearpatrol.com/2013/02/27/5-best-cold-brew-coffees/

Who does this? Who'se tried it? And can we use it to annoy hipsters?
According to the source of all intial knowledge.
Cold brew
Cold brew or cold press refers to the process of steeping coffee grounds in room temperature or cold water for an extended period. It is also sometimes referred to as Toddy coffee which is a trademarked cold brewing system.
The cold-press process requires grinding: coarse-ground beans are soaked in water for a prolonged period of time, usually 12 hours or more. The water is normally kept at room temperature, but chilled water can also be used. The grounds must be filtered out of the water after they have been steeped using a paper coffee filter, a fine metal sieve, a French press or felt in the case of the Toddy system. The result is a coffee concentrate that is often diluted with water or milk, and can be served hot, over ice, or blended with ice and other ingredients such as chocolate.
Cold brewed coffee naturally seems sweeter due to its lower acidity. Because the coffee beans in cold-press coffee never come into contact with heated water, the process of leaching flavor from the beans produces a different chemical profile from conventional brewing methods.
Cold brew coffee is not to be confused with iced coffee, which can refer to coffee that is brewed hot and then chilled by pouring over or adding ice.
http://gearpatrol.com/2013/02/27/5-best-cold-brew-coffees/
