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Comet is an electrical retailer in the United Kingdom, which is currently owned Kesa Electricals and is in the process of being sold to a consortium led by OpCapita. The sale is expected to be completed by February 2012. The group was founded in 1933 by George Hollingberry in Hull as Comet Battery Stores Limited. Comet demerged from Kingfisher, which also owned electrical retailer Laskys and DIY store B&Q and formerly Woolworths and Superdrug, in 2003 to form a new group under the Kingfisher Electricals S.A. (KESA) umbrella. On 18 August 2005, Comet underwent a £20 million re branding campaign to differentiate itself from other players in the market, mainly Currys, as both company logos were in white print against a red background and the company names were 'similar'. It was often the case that customers would buy an item from Currys and attempt to return it to Comet, either believing the two companies were part of the same brand or simply mistaking the two.
Comet operates a policy called Every Day Low Pricing. With this, they check competitors' prices and where they find lower prices they reduce their own to match. Like many retailers they back this up with a 'price promise'. This states that if a customer finds the same product on sale at another retailer locally (within 10 miles) for less, then Comet will match this price. The product needs to be exactly the same model, sealed new, in stock from the other retailer within 10 miles of the purchase store, and verifiable. They do not match Internet sites or warehouse outlets such as Makro as they do not offer the service and advice that Comet does in store. The price promise can be used at the time of purchase or at any time within the first 14 days after purchase.
Source: Wikipedia
Comet operates a policy called Every Day Low Pricing. With this, they check competitors' prices and where they find lower prices they reduce their own to match. Like many retailers they back this up with a 'price promise'. This states that if a customer finds the same product on sale at another retailer locally (within 10 miles) for less, then Comet will match this price. The product needs to be exactly the same model, sealed new, in stock from the other retailer within 10 miles of the purchase store, and verifiable. They do not match Internet sites or warehouse outlets such as Makro as they do not offer the service and advice that Comet does in store. The price promise can be used at the time of purchase or at any time within the first 14 days after purchase.
Source: Wikipedia