Copying a business

SaucePlz

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I used to live in JHB, where I would regularly use the services of a particular business. I have since moved and they do not operate in my new location. I took a significant pay cut during the past year and half have been looking for sources of extra income.
Thought it might be worth a try providing the same service I used to receive in JHB, in my new location. I started with a few acquaintances and would like to try taking the next step, i.e. actively seeking new clients through marketing, making it available on the app store & website.
I have 'copied' (read completely recreated from scratch by myself) the company's app and relevant API based on my functional requirements.
In my opinion, none of the software I recreated is proprietary as, from a functionality standpoint, it's a basic booking service.
Are there any legal and/or other implications in doing this? Or can I go ahead without worry?
Any advice would be appreciated.
 
Only thing that might be relevant is copyright AFAIK.
So long as your app looks different and isn't pretending to be their app and API, all should be fine.

Standard legal disclaimer: you are taking legal and business advice on a broadband forum. Don't bank on it being correct.
 
Thanks all. Not attempting to pretend to be them at all - name, artwork and CI have been changed, but certain layouts are fairly similar just due to the information that needs to be captured - just like most Bootstrap registration pages look almost identical :P
 
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