The McDonald’s menu could be getting even smaller.
Mike Andres, McDonald’s U.S. CEO, hinted on a conference call with analysts Friday that the chain may cut more menu items.
“This menu rationalization process is clearly ongoing,” Andres said. “As we look forward, we’ve added quite a number of products over the last 18 months or so, so we’re rationalizing that.”
Andres was responding to a question from an analyst about whether the chain would be willing to keep cutting the menu if the recent decision to slash eight items proved successful. As part of the test, McDonald's went from four quarter pounders with cheese to one, three premium chicken sandwiches to one and three snack wraps to one.
CNBC reported Friday that according to more than one franchisee, the Bacon Habanero Ranch Quarter Pounder, Bacon and Cheese Quarter Pounder, Premium Chicken Club Sandwich and Premium Ranch BLT Chicken Sandwich will be nixed.
So far, the company's menu changes have led to improved sales and better throughput -- a measure of how many orders are processed in a given period of time -- in test markets, Andres said on the call....