DA Launches new election Ad

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DA leader Helen Zille and Gauteng premier candidate Mmusi Maimane launched the party's second "Ayisafani" TV advert in Mamelodi, outside Pretoria on Monday.

"This advert tells the real story of how the DA is growing in South Africa, and why the ANC is so worried about us in this election," Zille said in a speech prepared for delivery.

"Ayisafani 2: The DA is bigger, stronger, and ready to win!" would air on television every day from Tuesday, until Sunday, the Democratic Alliance said.

The 45-second advert, which is on YouTube, starts with Maimane in front of a mirror, getting dressed in a grey suit and white shirt saying: "So, they tried to silence us, but this is actually what they're afraid of", before opening double doors and segueing into the rest of the advert.

It focused on job creation and the growth of the DA.

Maimane told Sapa the party's original advertisement was "censored" by the SA Broadcasting Corporation and the SA Police Service.

He said no other incident proved that their arguments in front of the Independent Communications Authority of SA's (Icasa) complaints and compliance committee were valid.

"The DA do not design adverts to our opponents' criticism, we design adverts to speak to the electorate. We wanted to make an offer to the people. I think we've got a fairly strong advert and a positive offer."

On Monday, SABC spokesman Kaizer Kganyago said in terms of advertising regulations, an advert should be submitted 72 hours before it is expected to air.

He said all adverts should be checked and evaluated before they can be aired.

The DA said it expected it to air on the public broadcaster from Tuesday.

On Friday, a complaint by the SA Police Service regarding the first DA election advert that contains a photo of a police officer shooting rubber bullets was upheld by Icasa.

"The election period tends to bring about a lot of volatility. The police should not be seen as a threat to the community," chairman of Icasa's complaints and compliance committee Wandile Tutani said at the time.

"The offending part of the advert [must] be excised. That is our decision."

The police had submitted that it would incite violence against themselves.

The advert was first pulled by the SABC after it was flighted on April 8 and 9. The public broadcaster said it incited violence.

Zille said in her speech prepared for delivery in Mamelodi the party was stronger than it had ever been and believed it was the only party which could challenge the currently governing ANC at a provincial level.


Source : Sapa /dm/jje
Date : 28 Apr 2014 13:55

[video=youtube;rsirDxI8xqU]https://www.youtube.com/watch?v=rsirDxI8xqU[/video]
 
An ad finally that tells us what the DA are going to not an not what that ANC haven't done. I like that line at the end, you cant have a better life without a job. Common sense award goes to...
 
It appears that the DA are slowly changing their tactics. Notice the placement of the leaders at the end of the advert. This will strengthen their campaign.
 
An ad finally that tells us what the DA are going to not an not what that ANC haven't done. I like that line at the end, you cant have a better life without a job. Common sense award goes to...

First one had more bite though. Everyone makes promises. It's how they follow through that matters. Hence showing how the ANC has failed is more powerful, especially to the majority of this country's voters.
 
They are getting their ads right. Lets see how it goes after next week
 
Finally an ad without all the controversial stuff. Finally an ad that tells speaks to us all. Well done, DA!
 
Great ad, but unfortunately Ads don't win elections. Groundwork and foot soldiers who will meet people on the streets and act as your evangelists do! And unfortunately the DA hasn't done enough of that when compared to EFF, ANC and even Agang... Remember, millions of voting south africans don't have access to TV, newspapers or even the humble radio.

I was at church with some of the elders in my rural community of KwaMaphumulo over the Easter weekend and I did a short survey just to find out what/who they know in politics and only 1 gogo said she knew about the DA, but a lot said they know Malema, Zuma, even Mangosuthu Buthelezi because they came and spoke to them at some point during current or previous campaigns... And people don't vote for someone they do not know ...
 
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