Datsun Go! Thoughts

Nissan stops production of Datsun cars in India - Team-BHP​

Production of the GO, GO+ and Redi-GO has ceased at the Chennai plant.

1650517698608.png

Nissan has pulled the plug on the Datsun brand in India. The move comes after the brand was discontinued from the Russian and Indonesian markets. It is a part of a broader plan to phase out the brand globally.

Nissan sold the GO, GO+ and the Redi-GO in India. While production of the GO and GO+ had been halted a while back, the carmaker has now ceased production of the Redi-GO as well.

That being said, Nissan will continue to offer aftersales service, spare parts and warranty support to existing customers.

The Datsun brand was revived as a low-cost sub-brand of Nissan in 2013. The brand's first model - the GO hatchback, was launched in India in 2014. A year later, Datsun introduced the GO+ compact MPV, followed by the Redi-GO in 2016.

Around 2019, Nissan registered its lowest sales worldwide. This prompted the company to undertake a major restructuring plan, which included axing the struggling Datsun brand.

www.team-bhp.com

Nissan stops production of Datsun cars in India | Team-BHP

Nissan has pulled the plug on the Datsun brand in India. The move comes after the brand was discontinued from the Russian and Indonesian markets. It is a part of a broader plan to phase out the brand globally.Nissan ...
www.team-bhp.com www.team-bhp.com
 
I reckon it suffered the same fate as the Tata Nano - when your entire brand is centered around "budget" there is a social stigma, people would rather buy a cheap Renault or soomething as it doesn't carry the same all out budget image.
 
Datsun is dead, for the second time in its 91 year history

A decade since its resurrection, the affordable branch of the Nissan brand has called it quits once again. The compact and affordable models which were produced for markets in Nepal, Indonesia, India, Russia and our very own roads have come to an end – Datsun is dead once again.

Nissan India announced that it would no longer produce Datsun cars in its Indian factories since the Japanese automaker wants to realign their strategy to the future, with electrification at its core. Their limited portfolio which consisted of ageing cars or badge engineered models exported to countries like South Africa has come to an end.

It isn’t really a surprise, the crudely made GO and GO+ models which were the only Datsun models sold in our own market have enjoyed little success over their several year lifespan. Their formula was simple; offer a basic model to a developing market with limited amenities and questionable build quality at a considerably low cost price.

While there was some initial interest, I think it’s fair to say that buyers wanted a little bit more than the bare bones offering of a steering wheel and pedals. The emergence of affordable but moderately equipped models like the Suzuki Swift, for example, have meant that buyers would rather outlay a little bit more cash for a greater list of features.

Horrific build quality with exposed wiring and tatty plastic interiors led to a poor public perception but that wasn’t the only issue that plagued the affordable brand. Perhaps more alarming than this was the reputation of the locally sold GO model which received heavy criticism for dismal Global NCAP tests that had the compact hatch fold like a can in accident scenarios. This is not a pretty sight for a modern car, no matter how affordable it is.

www.carmag.co.za

Datsun is dead, for the second time in its 91 year history

A decade since its resurrection, the affordable branch of the Nissan brand has called it quits once again. The compact and affordable models which were produced for markets in Nepal, Indonesia, India, Russia and our very own roads have come to an end - Datsun is dead once again.
www.carmag.co.za www.carmag.co.za

www.datsun.co.za

Nissan South Africa | Datsun Support

Wherever you travel in your Datsun, you have the peace of mind of our commitment to your continued motoring pleasure. Your Datsun is supported by a comprehensive factory warranty, backed by a no-hassle attitude to honouring our obligations.
www.datsun.co.za www.datsun.co.za
 
Datsun Dead Again: Production Ends in India

The Datsun brand has been scrapped for the second time in its 91-year history, with Nissan confirming production has come to an end in India…

Nissan has hammered the final nail into its budget Datsun brand’s coffin, with production having ceased in India.

“As part of Nissan’s global transformation strategy, the company is focusing on core models and segments that bring the most benefit to customers, dealer partners and the business,” Nissan India said in a brief statement, according to Autocar India.

The Japanese company’s Indian division furthermore confirmed production of the Datsun Redi-Go had “ceased at the Chennai plant”, with the publication adding Nissan had earlier stopped building the Go hatchback and Go+ MPV.

In 2020, Nissan pulled the plug on production of Datsun models at its Russian and Indonesian facilities. With its Indian operations now also wound down, Datsun products are no longer produced anywhere in the world.

www.cars.co.za

Datsun Dead Again: Production Ends in India

The Datsun brand has been scrapped for the second time in its 91-year history, with Nissan confirming production has come to an end in India…
www.cars.co.za www.cars.co.za
 
Nissan axes Datsun brand in emerging markets

Car maker says decision to end Datsun name means it can focus on “core models”

Nissan has confirmed it will stop producing cars under the Datsun name, just nine years after resurrecting the brand to sell value-friendly models for emerging markets.

Nissan says it will focus on "core models and segments that bring the most benefit to customers, dealer partners and the business". This, it says, it part of a new global transformation strategy.

However, the Japanese firm’s parent company confirmed that despite ending production of the Datsun Go, Datsun Go+ and Datsun Redigo, it will continue to sell the stock it has left, and provide aftersales services to owners.

"We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support," a Nissan spokesperson told Autocar.

Nissan pulled the plug on production of Datsun cars at its factory in Chennai, India, earlier this month, bringing the brand to an end. Back in 2020, the car maker also stopped production of Datsun cars from its plants in Russia and Indonesia.

Datsun, which was taken over by Nissan in 1933, was revived in July 2013 after being wound down 33 years earlier, with Nissan badging all cars with its own name globally. During the relaunch, the firm said it wanted Datsun to be a low-cost car brand, selling affordable vehicles in Indonesia, Nepal, South Africa, India and Russia.

www.autocar.co.uk

Nissan axes Datsun brand in emerging markets | Autocar

Car maker says decision to end Datsun name means it can focus on “core models”
www.autocar.co.uk www.autocar.co.uk
 
Datsun Gone: End of the road for budget brand as India production stops

The writing has been on the wall for quite some time, but now it’s official - the Datsun brand is set to ride into the sunset.

According to The Economic Times of India, production at the budget brand’s last assembly plant in Chennai, India, has come to an end.

Nissan South Africa is currently preparing a statement on the Datsun brand and we will update this story when we receive it on Tuesday.

Falling stock levels for the Datsun Go have been very much evident in the most recent Naamsa sales reports, which show that Nissan sold just seven Go models in March, 14 in February and 27 in January.

It has been nine years since Nissan announced that it would revive Datsun as a global brand for emerging markets. Its first product, the Datsun Go was launched in South Africa in late 2014 with a starting price of R89 500.

However, it soon became the subject of criticism when Global NCAP handed the Datsun Go a zero-star safety rating. Later on, a South African spec Datsun Go+, fitted with a single airbag, scored one star.

Thankfully the Datsun did receive various safety upgrades over the years, and in more recent times it gained dual airbags and ABS, while the Lux variant also got stability control.

Unfortunately it also became somewhat more expensive over years, and the line-up is currently priced between R184 600 and R223 800, while stocks last of course.

www.iol.co.za

Datsun Gone: End of the road for budget brand as India production stops

Nine years after Datsun was resurrected, Nissan’s budget brand is being discontinued.
www.iol.co.za www.iol.co.za
 
My grandfather had a datsun, in the late 70's. Had round lights at the back and a louvre over the rear window. Unfortunately I had no idea how special the car was then and proceeded to be car sick and throw up in the back seat.
 
A Datsun EV could be a thing of the future for emerging markets

It was only last week that the affordable automaker was reportedly closing shop for the second time in their history. Latest rumours allude that the brand might reinvent itself producing a Datsun EV providing sustainable mobility at a cost-effective price.

As we reported in the above article of its final factory ceasing assembly in India, parent company; Nissan has redirected efforts into its electrification strategy which will take the brand into the future. It seems as though a decision is yet to be made on the Datsun name and how that may play a part in this future roadmap.

A statement by Nissan notes that: “As part of Nissan’s global transformation strategy, Nissan is focusing on core models and segments that bring the most benefit to customers, dealer partners, and the business.” However, there is the possibility that the affordable branch will continue after another statement hints at a potential future: “For many thousands of owners worldwide, Datsun continues to provide an engaging driving experience, peace of mind ownership at the right price, and great value.”

www.carmag.co.za

A Datsun EV could be a thing of the future for emerging markets

It was only last week that the affordable automaker was reportedly closing shop for the second time in their history. Latest rumours allude that the brand might reinvent itself producing a Datsun EV providing sustainable mobility at a cost-effective price.
www.carmag.co.za www.carmag.co.za
 
Death of Datsun update: Nissan SA responds and new revival rumours surface

Nissan South Africa has reiterated its support for Datsun customers following last week’s news that the budget brand was being discontinued abroad.

“As part of Nissan’s global transformation strategy, Nissan is focusing on core models and segments that bring the most benefit to customers, dealer partners and the business,” Nissan South Africa said in a statement.

“We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support from our national dealership network.”

Following the closure of the last Datsun facilities in India, South African sales of the Datsun Go have been slow in recent months and it would appear as if stock has now run dry given that Nissan reported no sales for its budget hatchback model in April.

Nissan first killed off the Datsun nameplate in 1981 in favour of its own branding, but it was revived as a budget brand for emerging markets in 2013. The Datsun Go went on sale in South Africa in 2014 with a starting price of R89 500, but it soon became the subject of controversy when Global NCAP gave it a zero-star rating. Datsun did add safety kit over the years along with other much-needed refinements, but it was no longer a cheap car by the time it went off the market, with 2022 prices having started at R184 600.

www.iol.co.za

Death of Datsun update: Nissan SA responds and new revival rumours surface

Nissan South Africa has reiterated its support for Datsun customers following recent news that the budget brand was being discontinued abroad.
www.iol.co.za www.iol.co.za
 
FiestaST said:
The Datsun Go went on sale in South Africa in 2014 with a starting price of R89 500
Click to expand...
Hard to imagine a new car sold for under R100k that recently. Not a great car but still.
 
That GO is fine for driving to the shops and back in neighborhoods where there is a 60KPH speed limit. Also dropping the kids off for school in the neighborhood etc. Huge safety margins in accidents not that critical at 60KPH or less in the neighborhood scenario.......

Problem is highways and everything else outside of that. No way will I chance this cheap car on them. Norrafok.
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X