Pre-registration / pre-ordering does NOT guarantee availability of pre-registered / pre-ordered domain name. Once actual launch dates and pricing have been set by the winning gTLD Registries will domains.co.za notify pre-registrants of pricing / gTLD costs and other pertinent information. - from
https://www.domains.co.za/gtld-preregistration/preregisterTerms
So this is just a bull**** marketing strategy. There's clearly no point if theres no guarantee
No Pre-registration service for new gTLD's is guaranteed.
The idea behind it is that you can pre-register for a domain (virtualk.capetown for example).
Before the sun rise period opens (this is the period where the registry offers the domains at a higher premium than the normal fee) We notify you ask you if you would like us to attempt registration of this domain at the higher premium with you pre-funding an account for the registration. When sun rise opens we push through all pre-registrations and try to get your domain. If we fail to do so, we then refund you the amount you pre-funded.
If there is more than one individual pre-registered for the same domain, we notify / offer it in order of pre-registration (so if the first person says no to sun rise, we offer it to the 2nd, 3rd, etc).
The next period is land rush. So lets say you said no to virtualk.capetown for the sun rise period and no one else has pre-registered for it and said yes for the sun rise period, we will then notify you come land rush phase and it will work on the same process as above.
The reason there is no guarantee is because you could pre-register for a domain which gets taken up in the trademark / NGO / reserved phase.
There is also a chance that your pre-registered domain might get taken in the sun rise period by another company who offers pre-registration services.
The service is offered as a opportunity for you to
try and get the domains you would like first. The alternative is to wait until all the phases have compared (trademark, sun rise, land rush) and then see if your domain hasn't been registered by this point and if not, register it.