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Dounia Turrill is Senior Vice President, Client Insights for The Nielsen Company. In this role, she helps drive thought leadership for Nielsen, serving as a lead voice as Nielsen grows and evolves its initiatives related to cross-platform audience measurement.
Dounia leads Nielsen’s global cross platform audience measurement practice, defining and managing the collective knowledge of the Watch team across Nielsen and leading thought leadership efforts designed to encourage and facilitate client discussions in this area. The practice allows media clients to optimize programming and increase advertising yields, while ensuring marketers take advantage of deep insights into the cross media behavior of the hardest to reach and most valuable audiences. The practice draws upon Nielsen’s leading media measurement assets across TV, online, and mobile platforms in 35 countries.
Dounia leads Nielsen’s global cross platform audience measurement practice, defining and managing the collective knowledge of the Watch team across Nielsen and leading thought leadership efforts designed to encourage and facilitate client discussions in this area. The practice allows media clients to optimize programming and increase advertising yields, while ensuring marketers take advantage of deep insights into the cross media behavior of the hardest to reach and most valuable audiences. The practice draws upon Nielsen’s leading media measurement assets across TV, online, and mobile platforms in 35 countries.