Hi, in audio, compression does raise perceived volume, What happens is the same thing radio stations do, The compressor takes the softest part of the audio and raises it to the loudest volume eg. -6db broadcast tv. So the audio can not breath it is sqeezed to the loudest possible volume without exceeding the limit.
This is the most commonly used In the production of all music, specially dance, house and hip hop music, You will notice that house music will sound much louder than classical. Classical would sound crap if it was overcompressed.
Now advertisors dont care about the audio sounding compressed the want impact so thats what they are doing.
It doesnt go over the limit that all programs have though its that they compressed the crap out of the audio, more correctly the type of compression they are using is called limiting.