Marius
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Electric Express was established in 1958 and was acquired by the Group in 1993.
The Chain is a specialist retailer of household electrical and home entertainment merchandise to its target market comprising predominantly first-time homemakers. The Chain provides consumers with a complete range of quality appliances, affordable technology, digital merchandise and dedicated services at highly competitive prices.
Electric Express trades from 126 stores that are conveniently situated throughout South Africa. Several support functions are shared with Morkels, including logistics optimisation and human resource processes, enabling the Chain to offer a highly competitive range of products to customers.
Electric Express has embarked on an extensive footprint expansion programme into new geographical areas within South Africa.
Electric Express’s success is founded on its commitment to superior customer service, underpinned by the Art of Service culture that is embedded throughout the Chain. These efforts were rewarded during the year when it was ranked number three in the Electronics and Appliance Retail category of the 2011 Ask Afrika Orange Index Service Excellence Benchmark.
The Chain is a specialist retailer of household electrical and home entertainment merchandise to its target market comprising predominantly first-time homemakers. The Chain provides consumers with a complete range of quality appliances, affordable technology, digital merchandise and dedicated services at highly competitive prices.
Electric Express trades from 126 stores that are conveniently situated throughout South Africa. Several support functions are shared with Morkels, including logistics optimisation and human resource processes, enabling the Chain to offer a highly competitive range of products to customers.
Electric Express has embarked on an extensive footprint expansion programme into new geographical areas within South Africa.
Electric Express’s success is founded on its commitment to superior customer service, underpinned by the Art of Service culture that is embedded throughout the Chain. These efforts were rewarded during the year when it was ranked number three in the Electronics and Appliance Retail category of the 2011 Ask Afrika Orange Index Service Excellence Benchmark.