Exaggerated discount percentages?

Zewp

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So I get an email from Kalahari with this in it:
Kalahari_zpsc5482278.jpg


I'm like: "Wow!! Up to 40% off? Must be the news of the new consoles driving prices down. :)"

So I click on the link and my first thought was... "Up to 40% off? Reeeeaaaaalllllly...... I dont think so...."

I sat down and actually did the math.

PS3 160GB Console + 1 x Dual Shock 3 Controller + Blu-ray Remote + Avengers 2D/3D Blu-ray + Iron Man 2 Blu-Ray = 7.3% Saving
PS3 320GB Console + 1 x Dual Shock 3 Controller + FIFA 13 = 10.4% Saving
PS3 500GB Console + 2 x Dual Shock Controllers + Gran Turismo 5 Academy Edition + Uncharted 3 GOTY = 5.84% Saving
Xbox 360 250GB Console + Halo 4 + 2 x Controllers + 3 Month Live Voucher = 6.7% Saving
Xbox 360 250GB Console + Fifa 13 + Forza 4 + Skyrim download token + 1 Month Xbox live Voucher + 1 x Wireless Controller = 4.46% Saving
Wii U 32GB Console Premium Pack Black + Zombi U Limited Edition = 5.87% Saving
Wii U 32GB Console Premium Pack Black + Nintendo Land = 7.1% Saving
Wii U 8GB Console Basic Pack White = 5.9% Saving

If I'm missing something please show me cause I don't understand why they're saying upt to 40% when it's only like up to 11%..... :wtf:

Post comes from Toxin on Mygaming. Anyway, this is the actual sale price. As you can see, not a single thing on the page is 40% off. Is this even legal?

http://www.kalahari.com/sale/94282.aspx
 
Somewhere there is probably a farm truck simulator game that is 40% off.

Marketing dept thinks its totally legit. Legal dept does not care. Ad is a go.
 
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