Facebook Advertising

ScottulusMaximus said:
There's a correlation between what FB is showing here and the data from Analytics, they seem to be "real" clicks.
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Dolby said:
Can you see on your site that those clicks are going through and what they'r doing ?
They're not just saying that you have 400 odd clicks?

If they're faking the boosting posts - could be faking anything :/
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Facebook has a very integrate analytics platform that you need to install on your website and then each button you recode to send data back to Facebook then you can see very detailed how many Facebook users you have on your site and how they behave on and off site.
 
Thor said:
Facebook has a very integrate analytics platform that you need to install on your website and then each button you recode to send data back to Facebook then you can see very detailed how many Facebook users you have on your site and how they behave on and off site.
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We use Google Analytics
 
mmmig said:
Did you boost or post or did you start a new targeted campaign? what targeting metrics did you use?
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I boosted a post.

BY metrics, you mean who I targeted ? 30 - 40 men in JHB / CPT / PTA with an interest in technology, home automation, gadgets, MyBroadband etc.
 
Dolby said:
I boosted a post.

BY metrics, you mean who I targeted ? 30 - 40 men in JHB / CPT / PTA with an interest in technology, home automation, gadgets, MyBroadband etc.
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Yeah I found boosting posts very inconsistent , rather create campaigns from the ad manager and I personally would target people who use the latest iPhones and Samsung Devices those will fit your demographic better and I would lower the age range to 27 and also target Instagram users.
 
mmmig said:
.
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But I'd still get the fake users ?

These profiles don't exist and yet I get like from them. It makes question any other form of advertising through Facebook and any figures they give.
 
airborne said:
This is the worst advice, never spam a group, group Admin's hate that schit as do users. Post judiciously to groups, ie depending on how busy the group is that may mean once every 2 weeks or 2 months. Run genuine promotions, now that's where the best brand promotion lies, everyone loves a deal so find a great loss leader. Many companies have realised it's either spend on advertising or use that same money on a loss leader, the latter actually gets guaranteed sales and people onto your website, if you back the sale up with a great product and good service you'll win a customer to sing you ur praises far and wide.

And one of the best is know your product like a boss and give advice including your products as solutions, but don't be a shill. I've seen a camera store work like that, nobody minds and the guy drives traffic/sales virtually daily.

It's a fine line and it takes work, no free lunch.
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We have over 2,000 products, with 7-8k variations in colour etc.

Sharing to the groups gives a reach of between 2k to 3k per post. Average 3 new likes every week.

Revenue directly attributable to using our methods is on average over the last 12 months R15k a month.

So, thank you for the "advice". We'll stick to our way for now.
 
Looks like you're using the wrong channel. If you're looking for sales/leads, rather use Google adwords and target people who are actively looking for your product.
 
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