Free ad-based music online

Derrick

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SpiralFrog has launched its long awaited advertising based free music download service – with songs from artists like U2, Timbaland and Amy Winehouse and other Universal Music Publishing and independent label entertainers.
SpiralFrog describes itself as a Web-based advertising-supported music experience that combines music discovery tools with free and legal downloads of audio and video content licensed directly from the catalogs of the world’s leading music owners.
SpiralFrog offers music-lovers a compelling alternative to illicit file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music and entertainment information at no cost except for their time and attention.
The songs can be downloaded for free, but can not be burned to a disk or played on an iPod. It can however be downloaded to any portable music player that is compatible with Windows digital rights management.
Downloaders must further renew membership on a monthly basis which may include completing a survey giving details about their buying behavior.
New license agreement
SpiralFrog recently signed a licensing agreement to make INgrooves’ full catalog of audio and video files available on SpiralFrog.
“It is the objective of SpiralFrog to provide a broad catalog of the best new music to music fans,” said Joe Mohen, SpiralFrog’s chairman and founder.
“This deal gives SpiralFrog users access to music from Thievery Corporation, Tracy Lawrence, Lady Sovereign and some of the best up and coming bands from around the world.”
According to CNet the ad-supported music store ‘opened with more than 770,000 songs and 3,500 music videos from numerous independent labels and Universal Music Group, the largest of the top four record companies.’
Ad-supported free music
SpiralFrog believes that an ad-supported music download model is the way to go. The company says that ‘nearly three-quarters of US Internet users are willing to view ads in exchange for free or discounted downloads’. This is according to the INTENT MediaWorks-sponsored “P2P Usage Survey” conducted in May 2007.
Allen Klepfisz of QTrax argued that an ad-supported model reflects current consumer behavior. “If you have a whole generation that believes it’s their birthright to have free music, you need to monetize it,” he said.
“There are now about three billion transactions a month in P2P, mostly illegal. The closest your business model is to current consumer behavior, the better its chance of success.”
 
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