Video game lawyer Haley MacLean, a corporate IP lawyer and head of the video game practice at Voyer Law, says anti-AI clauses have become increasingly common in game development and publishing contracts.
Speaking with GamesRadar+, MacLean revealed that nearly all of her indie-to-AA studio clients now include terms restricting or completely banning generative AI use in game creation.
She explained that developers are avoiding AI because of two major concerns: gamer backlash and uncertain copyright ownership issues. MacLean believes AI-generated assets could expose studios to lawsuits if those assets were trained on copyrighted material or cannot legally be protected.
She warned that as companies try to cut costs by using AI, legal disputes over ownership and copyright infringement could become more common in the gaming industry.
Beatport has banned tracks made entirely or mostly using AI from its platform.
In an announcement shared last week (August 12), the music marketplace confirmed that it had updated its content guidelines to prohibit AI-generated music, while tracks created with assistance from AI but remain "human-made" will now have to feature a tag.
The move comes following a deal between Beatport and Beatdapp, a software firm specialising in music fraud detection. Tracks found to contain AI will be prevented from being uploaded onto the platform and rights-holders will then be notified.
In its announcement, Beatport pointed to a recent survey of its users who are mostly from the DJ and electronic music community. 60% of users said that they would not play AI-generated music in their sets, while a further 77% shared a "firm preference" for human-made music. Only 8% said they were open to playing AI-generated music.