No issue really, based on the heated discussions in this forum, I was excepting dramatic/noticable differences between the various technology's virtues. To a non-connoisseur like me, they were barely noticable. My observations;
- Samsung 42' Plamsa vs 40' LCD SD viewing (off HDPVR) very similar, Plasma has an ever so slight edge on colour, but not enough to count
- Samsung 42' Plamsa vs 40' LCD HD viewing, better on LCD, can notice down-scaling to 1024 on Plasma
- Samsung 42' Plamsa vs 40' LCD Bluray viewing, much, much better on LCD, native 1920 vs down-scaled 1024 is seriously noticable
- Samsung 40' LCD vs Sony 40' 100Hz LED BE3, yes the Sony has a slight edge with motion, but 5% improvement vs 40%+ higher price really not worth it
So in the end I went with best price/benefit unit (as well as the bundle on special), for me that being the 40' Samsung 5 series LCD (LA40C530).