Genesis reveals a living room with 657 HP - the GV90 is ditching premium for true aristocracy
Nobody could have predicted ten years ago that one day, Hyundai's fledgling luxury spin-off would celebrate its tenth anniversary by taking aim at Crewe and Goodwood. Very short ten years after the stately G90 limousine first cleared its throat, Genesis has revealed the GV90 - a huge electric leviathan with rear coach doors, front seats that pirouette like a fairground waltzer, a hidden roll cage, and enough electric muscle to embarrass mid-2000s supercars.
Visually, the GV90 refuses to play the usual aggressive aero-cliché games. Instead of jagged splitters and fake diffusers, chief designer SangYup Lee - who previously helped pen the Bentley Bentayga during his tenure in Crewe - leaned into the smooth geometry of traditional Korean moon jars.
The front end is dominated by a seamless clamshell bonnet and crystal, jewel-like two-line headlight strips that wrap cleanly around the fenders. Riding on massive 24-inch alloy wheels, with flush-mounted taillights and a complete absence of vulgar rear wings, it delivers a monolithic, almost architectural presence on the road.
You have to appreciate the scale of this machine - it stretches 5,285 mm in overall length, sits 2,030 mm wide, and rests on a monumental 3,245 mm wheelbase. Hyundai’s own Ioniq 9 stops at 5,060 mm, and the Kia EV9 measures 5,010 mm on a 3,100 mm wheelbase.
Step outside the family into traditional high-society territory, and the Korean flagship almost matches the standard Rolls-Royce Cullinan (5,341 mm long, 3,295 mm wheelbase) and even dwarfs a standard Bentley Bentayga (5,125 mm length, 2,995 mm wheelbase), slotting neatly alongside the stretched Bentayga EWB (5,305 mm length, 3,175 mm wheelbase).
The party piece of the flagship Neolun specification is obviously the door arrangement. Unlike earlier suicide-door curiosities like the BMW i3 or Mazda RX-8 - where rear passengers were held hostage until the front door swung open - Genesis over-engineered an intricate dual-motion sliding hinge. When unlatched, the rear door glides slightly outward before swinging wide on its own.
The Genesis GV90 comes with 657 electric horsepower, pillarless coach doors, and a swiveling lounge interior in a direct, six-figure challenge against the traditional ultra-luxury hierarchy.
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Genesis' first full-size flagship SUV represents culmination of brand’s capabilitiesGV90 Neolun introduces the world’s first independently opening and closing hidden B-pillar coach door, Neolun Arch Gate, for spacious entry and exit, embodying Genesis’ philosophy of hospitalityProtects occupants...
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