So this user struggling with the USB boot on a Z140C might not be a turkey. These systems are flaky I'm finding, having setup 4 in the past day. And yup I should be a pro at this so that's no excuse for me at least.
3 setup OK, albeit exhibiting intermittent WiFi connectivity and seem to be mostly behaving, #4 not so much ...
Getting into BIOS is a bit temperamental - by default, its on quick boot so only splash screen displays. Esc or Del key should get you in at the splash. Lots of odd things enabled by default like NVMe and SATA and PS/2 enabled on a device that looks to support neither but we digress.
You can disable fast boot in boot section of BIOS to see more of what's happening on boot.
There is a USB support setting in there with a chicken and egg problem - basically in default mode USB devices wont be available until *after* OS boot, just great for a BSOD'd system but anyway. Full initial IMO should be the one - as that claims to support USB at post level, but clearly its not that simple either ...
In the BIOS setup you can select your USB device - naming is a bit convoluted so might show something like USB device partition 1 but good luck getting it to actually boot. Tried legacy mode, UEFI, various flash disks with different bootable partitions, didnt wanna know.
Then tried a USB external DVDROM which did boot a vanilla Windows 10 install CD so at least *something* worked. Doing a OS reinstall (given that the reset didnt work) results in an install failure part way with a kernel security boot failure. Get same issue whether TPM and secure boot enabled or disabled.
Appears that all built-in networking including the WiFi on this thing runs over USB. It is temperamental - at least to Aruba APs.
Methinks a bit of a lemon model, so you get what you pay for sadly. Time to RMA #4 and make it supplier's problem.