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Muting “reminder ads”
Google has also introduced a feature to its advert settings that lets users mute reminder ads in apps and on websites that use Google’s ad platform.
Reminder ads are advertisements for a product that you browsed for in the past.
“We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months,” said Google.
Seeing ads for something you already searched for and ordered and received (say a smartphone) is totally pointless and won't lead to more sales, so yes, they should definitely do it.