Google decides to pull Fitbit from South Africa

rvZA

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Business tech news website TechCentral broke the story late Wednesday that Fitbit is withdrawing from the South African market.

This is line with parent company Google's decision not to sell consumer devices in the country, writes Duncan McLeod.

 
Does rebranding / incorporating the product in the Pixel line count as killing it?

No product in this world will die simply because it is pulled from SA. Our country is too small and economy irrelevant for that. It will just cut losses, costs and thrive better abroad. Probably one of the reasons why companies like Google and Tesla operates this way. South Africa is no longer this powerhouse economy we saw 30 years ago. It now ranks in there with DRC and the likes.
 
Why not sell their full product range in Sa?
It can’t be logistics?
 
Why not sell their full product range in Sa?
It can’t be logistics?
Because reasons. I'm guessing it's some legislative/ICASA/MNO BS or something when it comes to rolling out updates...
 
Like two of us said in the main Fitbit thread only a matter of time till the Big G completely pulls the Fitbit line & incorporates it into the Pixel watch.
 
Because reasons. I'm guessing it's some legislative/ICASA/MNO BS or something when it comes to rolling out updates...
South Africa joins a host of countries in Europe, Asia, and Latin America where Google stopped selling Fitbit.

In Europe, these are Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Luxembourg, Poland, Portugal, Romania, and Slovakia.

In Asia, Fitbit is no longer being sold in Hong Kong, Korea, Malaysia, Thailand, and the Philippines.

Google has also pulled Fitbit out of Mexico and the broader Latin America.
 
As an uneducated Garmin wearer, what does Fitbit add to the market that the other manufacturers don't?
 
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