Google said on Tuesday it had completed its acquisition of Internet ad firm DoubleClick, a move that gives a boost to the Internet search leader in the rapidly growing online advertising sector.
"We are thrilled that our acquisition of DoubleClick has closed," said Google chairman and chief executive Eric Schmidt in a statement hours after European antitrust regulators cleared the deal.
"Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."
