Google Shopping adds generative AI

Hanno Labuschagne

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Google Shopping adds generative AI

Google is bringing generative AI technology to shopping, aiming to get a jump on e-commerce sites like Amazon.com Inc.

The Alphabet Inc.-owned company announced features Wednesday aimed at helping people understand how apparel will fit on them, no matter their body size, and added capabilities for finding products using its search and image-recognition technology.

[Bloomberg]
 
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