Derrick
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- Joined
- Nov 22, 2010
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Google is looking for ways to sniff out Internet blockers in an attempt to help users determine if their ISP is inappropriately blocking content.
According to Reuters, Google is providing academics with 36 servers in 12 locations in the US and Europe to analyze data.
Google chief Internet guru, Vint Cerf posed the question: “When an Internet application doesn’t work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC (personal computer), or something else?”
Google has a direct interest in ensuring that users can access content at will without interference on the ISP level.
It’s not only to protect their search market but also advertising. If ISPs start blocking online advertising Google stands to lose revenue.
But on the other side of the coin ISPs are struggling to manage their networks with the ever increasing amount of content flowing freely online.
It’s a tough debate and I personally don’t think there are easy answers but in the end I’m on the side of Net neutrality. I don’t want a third party deciding what I can and cannot see. I want to make that decision but perhaps in future I’ll have to pay more for that kind of freedom online?
According to Reuters, Google is providing academics with 36 servers in 12 locations in the US and Europe to analyze data.
Google chief Internet guru, Vint Cerf posed the question: “When an Internet application doesn’t work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC (personal computer), or something else?”
Google has a direct interest in ensuring that users can access content at will without interference on the ISP level.
It’s not only to protect their search market but also advertising. If ISPs start blocking online advertising Google stands to lose revenue.
But on the other side of the coin ISPs are struggling to manage their networks with the ever increasing amount of content flowing freely online.
It’s a tough debate and I personally don’t think there are easy answers but in the end I’m on the side of Net neutrality. I don’t want a third party deciding what I can and cannot see. I want to make that decision but perhaps in future I’ll have to pay more for that kind of freedom online?