Honda Prologue (EV)

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Meet the new Honda Prologue, Honda’s first EV from it’s GM partnership./

New 2023 Honda Prologue is first EV from GM partnership

The North America-only EV's design is said to be “neo-rugged” in the style of a "modern and fresh SUV”

Honda has revealed the exterior design of the Honda Prologue electric SUV, the first model to come from its joint venture with American giant General Motors.

The Prologue will go on sale in 2024 in North America, sharing GM’s Ultium platform with the Cadillac Lyriq, Chevrolet Blazer and GMC Hummer.

Honda’s Los Angeles-based design team focused on a “neo-rugged” ethos to “create a modern and fresh SUV”.

The Prologue has a wheelbase 203mm longer and 127mm wider than that of the new Honda CR-V, while featuring 21in wheels and a front end with a large black bar inspired by the Honda E electric city car.

At the rear, the Honda logo makes way for the full brand name, also gaining the firm’s ‘e:’ series badging.

Inside, meanwhile, an 11in digital instrument display is joined by an 11.3in central infotainment touchscreen.

The Prologue will offer an exclusive paint finish, North Shore Pearl, inspired by “the natural beauty and colours near Lake Tahoe in California”. The interior draws inspiration from mountain snow.


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The Prologue EV Is a Return to Simple, Sensible Honda Design

Electrification has at last convinced Honda designers to stop trying so hard to be cool.

Honda’s first big EV bet here in the States will be the Ultium-based Prologue, an SUV built atop General Motors technology. It’s due to arrive in 2024, but we’re getting an extra early look at it today, as Honda’s just revealed a small collection of exterior and interior photos.

“A young team of designers set out to create a modern and fresh SUV,” Honda’s press release reads, “with clean and simple surfacing. Neo-rugged was coined as the design direction, bringing the harmony of nature’s elements to the exterior and interior of Prologue.” Marketing jargon aside, I agree “clean and simple surfacing” applies to what Honda’s done here.

The Prologue calls back to the automaker’s design throughout the ’90s and early part of the 2000s, before we got stuff like the Accord Crosstour, 10th-gen Civicand last-gen Acura TL. Attractive, proportionally correct, and unfussy to the point of being slightly forgettable. But in a good way! The sort of car you look at and think to yourself, “that’s smart.” Never trying too hard to be cool — that used to be the Honda ethos.

 
Honda Prologue's key specs and design revealed

Honda partially introduced the Prologue today - a large SUV that should hit the roads in 2024. We say partially because we only have a couple of images and some basic specs to work with. It is designed in the Honda Design Studio in Los Angeles and features the so-called "neo-rugged" design language. The images below show the car in North Shore Pearl.

The vehicle is positioned above the CR-V and features a long wheelbase of almost 3.1 meters. The total length is 4.88 meters, it's also rather wide - a few millimeters shy of 2 meters and stands 1.64 meters tall.

The pictures depict the Prologue in 21-inch wheels and judging by the back shots, the Prologue's highest trim will be called "Elite". Moreover, the AWD lettering on the back suggest a dual-motor system is going to be available on at least some models.


 
Honda Will Start Building EVs and Their Batteries Right Here in America in 2026

The automaker will produce batteries with LG out of a new facility in Ohio in 2025 and deliver EVs of its own the following year.

“Proactive” and “eager” are not words most would likely use to describe Honda’s investments and general attitude in electric vehicles up to this point. The company offers a city car in Europe that’s cute but not a stellar value, and here in North America it’s had to rely on General Motors to give it something to bring to the table after the Clarity’s demise — and we won’t even see that something for another two years. So the brand’s announcement today that it’s planning to pour $3.5 billion into a 2,200-employee battery plant in Fayette County, Ohio comes as big news, even if it’s a bit tardy.

This follows on the heels of another announcement Honda made in August, that it was entering into a battery-making partnership with LG Energy Solution. $3.5 billion is what both companies have agreed to spend as part of the joint venture, but that figure could rise to $4.4 billion, per The Columbus Dispatch. This grand plan for Ohio also involves sprucing up Honda’s three existing facilities in the state, to the tune of another $700 million and 327 additional workers. They’ll all collaborate to transform the automaker’s U.S. repertoire in the second half of this decade:

 
Honda Can't Help the 2024 Prologue From Driving a Lot Like GM's Electric SUVs

Honda's CEO, senior manager say the brand's upcoming EV will stand apart from the Blazer and Equinox in terms of design — not driving experience.

Don’t expect the battery-electric 2024 Honda Prologue, built using General Motors’ Ultium architecture, to offer a driving experience appreciably different from that of GM EVs. That’s what Honda’s own top brass told the media at a recent roundtable about the upcoming SUV.

Honda Senior Managing Executive Officer Shinji Aoyama seemed candid about the Prologue’s struggle to stand apart in terms of on-road dynamics. “We are limited due to the base architecture,” he was quoted telling journalists, per Motor1. “To differentiate [them] in terms of performance will be difficult.”

Instead, the secret sauce — if you can call it that — will be in the Prologue’s looks and what your hands touch. That’s what the company is counting on to make it feel like a Honda. “The design — the top hat — is where we will make our differentiation,” brand CEO and President Toshihiro Mibe added.

 
The Honda Prologue Is Just the Beginning For Honda EVs in North America

The Prologue is just that — a preview of what's to come.

When Honda revealed the Prologue crossover, it was a lot of things for the brand. The first North America-bound EV, a vision of Honda’s electrified future— but not one built in-house. The Prologue is built on GM’s Ultium platformbut it seems Honda doesn’t want that relationship to define its electrified efforts. In fact, the company is giving itself just two years to bring an in-house EV to market in the United States.

Honda held a press briefing yesterday, covering the company’s fiscal past , present, and future. But nestled between all the talk of fiscal years and strategic collaborations, there was a bit of actual news: The Prologue (and the accompanying Acura ZDX) will be followed almost immediately by a new EV built on an all-Honda electrified platform.

The upcoming EV will be “mid- to large-size,” though Honda didn’t specify what market segment it would fall within. Given North America’s insatiable appetite for crossovers, it’s likely the unnamed model will fall within the mid-to-large of that segment. Perhaps a three-row to compliment the smaller Prologue, set to inherit the throne from Honda’s existing Passport and Pilot pairing.

 
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