Like Most Political, Cultural Battles, Responding Is a Lose-Lose Situation
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
"You cannot win. This is a lose-lose situation."
That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers.
Even if Gamergater calls for advertiser boycotts don't push marketers to withdraw ads, marketers are still seeing their in-boxes and phones exploding with rage. And with budget-planning season for 2015 underway, those publishers causing advertisers grief could easily be left off plans.
"Advertisers don't know what the f*** this is," said one publishing sales executive.
