How Microsoft Will Change Skype

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How Microsoft Will Change Skype

"A very small percentage of Skype's 170 million users actually pay to use the service. Skype's IPO plans indicate that this was not a pressing concern.
"But the company was looking to expand video advertising within Skype itself -- and CEO Tony Bates mentioned video ads numerous times during the press conference.
"Under Microsoft, Skype's advertising muscle is far stronger. Microsoft has spent lots of time investing into ad platforms with Bing and the Windows brands, and that is sure to extend to Skype.
"Skype users -- especially those who use Windows -- should expect to see video ads and portal homepage information coming to the app in the future. This makes sense. If Google or Facebook had purchased Skype, chances are they would take a similar approach."

Interesting that Ballmer 'skirted' the question of corporate integration. Office division won't like Skype for a while.
 
The deal is good news for both Skype and Microsoft, Microsoft obviously wanted to make sure that Google didn’t get their hands on Skype, and it will be interesting to see what their plans are for Skype in the future.
 
mmm, I don't think Microsoft will change much with Skype TBH, they'll maintain the same Tech Chiefs to run the business, just rebrand it as Microsoft Skype. The upside for MS, is to own the tech and possibly integrate it into Windows 8 by default. The Skype business model must be pretty solid to still be in business, so I don't forsee them rocking the boat too much - it really wouldnt make sense to buy a business just to fail it.
 
Microsoft bought Skype for $8billion. Did anyone tell them they can download it for free?
 
Skype for Xbox360 and next version of Windows with skype built-in. :D

Anyways I think it's a good move and both will benifit from it, only hope they don't kill it with ads..
 
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