How to setup a business plan.

blue-eye-boy

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My wife wants to start a coffee shop, but first, to get the finance, she must present a business plan. What must be in a business plan? We know what she will do from A - Z, but what must be "told" in such a plan?
 
I have an excellent template, it explains it well, I could send it to you if you'd like? It's a little tedious to explain here.
 
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