How VW has changed its logo over the years

garp

Executive Member
Joined
Aug 2, 2004
Messages
7,241
and they probably paid someone a few million euro for that.
The figures add up very quickly with a huge corporation. You don't just thumbsuck a new logo.

Considering the amount of research, consumer testing, alternative design proposals, etc, then choosing, testing and motivating for exactly the right colours, fonts to match, countless meetings with executives and marketing with endless refinements, etc etc.

And then just the updates to corporate identity docs across the board in such a large company is actually a huge task - for example, they will draw up a highly detailed guideline to what an invoice should look like, what a brochure should like, what a website should like, what the manual in the glovebox should look like, what the logo should look like when moulded on a plastic part, what it should look like on the actual car badging, how it should appear on a dealership window frieze, how it will appear on the packaging for a part, how it will look on the car keys, etc etc etc - the list is endless.

And once the design is bedded down, the cost to change all their signage, websites, documents, all branding globally, etc I expect will be many times more than a few million euro.
 

Nick333

Honorary Master
Joined
Nov 17, 2005
Messages
34,399
and they probably paid someone a few million euro for that.
Probably paid a couple of bucks for this "let's feel nostalgic about VW and forget that they don't give a fcck about environmental regulations" article too.
 

Nick333

Honorary Master
Joined
Nov 17, 2005
Messages
34,399
The figures add up very quickly with a huge corporation. You don't just thumbsuck a new logo.

Considering the amount of research, consumer testing, alternative design proposals, etc, then choosing, testing and motivating for exactly the right colours, fonts to match, countless meetings with executives and marketing with endless refinements, etc etc.
It's bullshyt pedaling by career bullshyters who believe their own bullshyt, basically.
 

garp

Executive Member
Joined
Aug 2, 2004
Messages
7,241
It's bullshyt pedaling by career bullshyters who believe their own bullshyt, basically.
Maybe there is an element of that in the actual logo design, but that's just the start - specifying what an entire multinational corporation's branding must look like everywhere it appears is actually a massive task.
 

wingnut771

Executive Member
Joined
Feb 15, 2011
Messages
5,804
The figures add up very quickly with a huge corporation. You don't just thumbsuck a new logo.

Considering the amount of research, consumer testing, alternative design proposals, etc, then choosing, testing and motivating for exactly the right colours, fonts to match, countless meetings with executives and marketing with endless refinements, etc etc.

And then just the updates to corporate identity docs across the board in such a large company is actually a huge task - for example, they will draw up a highly detailed guideline to what an invoice should look like, what a brochure should like, what a website should like, what the manual in the glovebox should look like, what the logo should look like when moulded on a plastic part, what it should look like on the actual car badging, how it should appear on a dealership window frieze, how it will appear on the packaging for a part, how it will look on the car keys, etc etc etc - the list is endless.

And once the design is bedded down, the cost to change all their signage, websites, documents, all branding globally, etc I expect will be many times more than a few million euro.
so why do it in the first place?
 

saor

Honorary Master
Joined
Feb 3, 2012
Messages
20,096
so why do it in the first place?
They want to express their creativity by conforming to current design standards.
Yeah, go figure.
But everything is becoming flat and simple and they probably think they're perceived as being old-timey by not conforming changing with the times
 

wingnut771

Executive Member
Joined
Feb 15, 2011
Messages
5,804
They want to express their creativity by conforming to current design standards.
Yeah, go figure.
But everything is becoming flat and simple and they probably think they're perceived as being old-timey by not conforming changing with the times
i always liked vw, now i think they're old-timey, so they've achieved the exact opposite imho.
 
Top