Threads users plummet after blockbuster launch
After impressive uptake in the first few days after its launch, Meta Platforms' Threads app saw its usage decline by half roughly a week after hitting peak activity.
According to a new report from SimilarWeb, the app's daily active users on Android declined from its best of 49 million on 7 July 2023, a day after launch, to 23.6 million by 14 July 2023.
After impressive uptake in the first few days after its launch, Meta Platforms' Threads app saw its usage decline by half roughly a week after hitting peak activity.
According to a new report from SimilarWeb, the app's daily active users on Android declined from its best of 49 million on 7 July 2023, a day after launch, to 23.6 million by 14 July 2023.