You need to define 'best product' as it could mean most expensive with best performance. Value, power consumption, heat output, security, performance etc are all factors in 'best product'. Since I'm sure most applications of this CPU will be commercial, I think most buyers will actually look very carefully at all these factors and ensure they've made the right decision.
Saying that you 'just' buy the 'best product' is like saying you just pop in the corner shop and get some milk. This CPU will in most applications be an asset part of some infrastructure or system working to recover the capex cost, most buyers will think very carefully before buying this - especially with AMD being so aggressive in this market space.
Just read up what first gen Threadripper/Zen did to this market, Intel changed their whole strategy because of AMD since then.