Interview with Tim Cook - Privacy

what he says, doesn't quite tie up with what is happening... why do we have ad-identifiers on the phone? Google pays them an otherworldly sum to be the default search engine, and where ever there is google, there is zero privacy. don't get me wrong, I am a huge apple fan.. but it sounds to me like he is putting lipstick on a pig. a less ugly pig than competitors, but still a pig.
 
what he says, doesn't quite tie up with what is happening... why do we have ad-identifiers on the phone? Google pays them an otherworldly sum to be the default search engine, and where ever there is google, there is zero privacy. don't get me wrong, I am a huge apple fan.. but it sounds to me like he is putting lipstick on a pig. a less ugly pig than competitors, but still a pig.

Precisely why there is an ad-identifier system.

It’s a single point of “allowed” tracking instead of it being spread across the entire phone with every app doing its own thing and whatever it wants.

Basically a single point of entry which gives them the control.

Google is sandboxed to the browser and can’t really spread itself around. Except of course explicitly to Google apps using your account details which you could easily avoid.
 
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